Nothing can help businesses reach more people than leveraging the power of media. While it may seem simple to think about the ways we could utilize it, there is still so much more that can be done than our limited ideas of Facebook and social networking. In this episode, media exposure specialist Angel Tuccy helps us to understand media deeper. As an award-winning national radio host, professional speaker, and multiple-time bestselling author, Angel has wide media experiences under her belt to share with us the importance of media today. She shares some golden nuggets about leveraging the power of media as business owners and reveals some of the tools she uses to further automate tasks.
Listen to the podcast here:
Angel Tuccy on Leveraging The Power Of Media
On this episode, we’re looking for various ways to help you to work smarter in the way that you do things and not harder. I know that sounds so obvious, but the thing is even though we know we want to work smarter, sometimes our brain works against us and has us do what’s easy versus what gets us the result that we’re looking for. That’s why we’re talking to experts that help us to work smarter and to take back time. I’m excited to have Angel Tuccy on and she is an award–winning national radio host, professional speaker and multiple times bestselling author. For ten years, she hosted over 2,000 broadcasts and interviewed almost 4,000 guests, so she’s not any novice at this thing, including popular names in business such as Michael Gerber, Seth Godin, Laura Ingraham, Bill Walsh and Jackie Collins. Angel won awards in Most Innovative Business, that’s what she won the award for. Also, Inspirational Woman of the Year and Diamond Leader Award for National Speakers. In addition, Angel was in the top 1% of her field for being a female who hosted four hours of daily radio. She’s one of the leading authorities on media and marketing in the country. Her mission is to teach 10,000 people how to reach 10,000 people. Without further ado, Angel, welcome to the show.
Penny, thank you so much for having me.
People don’t understand how much media and reaching people, I think they do a little bit from understanding Facebook, but that’s such a limited view on media. I’m excited to educate them around why it’s important. Before we get there, tell us about why media? Why this area? What inspired you? What’s your backstory?
Believe it or not, I am a behind-the-scenes gal. I’m an introvert. I love sitting, working on spreadsheets and sticky notes. I love to be super organized. I was hired as an admin many moons ago for a public speaker and he traveled around the world speaking publicly. I did all the behind-the-scenes coordination and organization. I also did some research on many of the topics he was covering. One day he says, “Angel, I want you to help present this because you wrote the content.” My first time public speaking, I handwrote word–for–word twelve pages of our 45-minute talk because I had no idea what it meant to be a public speaker.
Do you memorize it? How do you get up and speak? I knew I was going to have stage fright. Sure enough, standing in front of this room, I’m holding my papers and they were shaking visibly because I was so nervous. I had this jacket on over my top. Underneath the jacket, I was sweating profusely. It was horrifying. The content was good and believe it or not, people signed up to come to the following event. For a small amount of time, we would host these monthly seminars and workshops. Somebody came to one of them and said, “You guys should start a podcast.” We didn’t know anything about it, but at the time, anybody with a cell phone and an internet connection was hosting podcasts.
Leads come from exposure. Click To Tweet We professionally produced a weekly podcast that was discovered by our local radio station. Without even having to audition, they gave us a 30-minute daily show. My very first time in the studio after our show, after sitting in a studio where it’s just you and it’s private and quiet, you’ve got your notes and you don’t have an audience staring at you, I took my headphones off and said, “This is what I want to do. I found my dream job of being a radio host.” I thought I want to be nationally syndicated. I want to be one of the top radio show hosts in the country and I set my sights on that. Along the way, we discovered how to help small business owners leverage the power of media, and what I call OPP: Other People’s Platforms, to speak one to many instead of doing one-on-one networking, which is what we’ve all been taught to do. Relationships are about one-on-one. To build and scale a business, this is why you do what you do. We’ve got to get it out to more stages and more audiences.
If we come back to the point of Take Back Time, is that you’re creating leverage. If I can reach 5,000 people or 500 or even five over one person, that’s already 5 times, 500 times, 5,000 times, whatever it is, that’s creating leverage. That’s smart in my book.
For us to do this and to have this impact, neither of us had to get all dressed up. We didn’t have to get in our car and fight traffic. We didn’t have to go and exchange business cards and do one-on-one. In this short of time, which would take two hours to go to a networking event or to have a one-on-one coffee. Take that same amount of time, there are so many podcasters, radio shows, and places that are looking for fresh new content. If you can take your sales hat off and put your publicity hat off and think, “What do I add? How can I add value to their audience?” now you’ve got a system that truly is the best bang for your buck when it comes to time management and using your time more efficiently.
It’s so important. People get so caught up in what they’re doing and think they have to continue doing. Our brain, I believe sometimes it fools me. This used to happen to me, but now I’m smarter. It used to say, “If you work just a little harder, if you work a few more hours, you’re going to get over this hump.” You never do, so this is smart stuff. For the average entrepreneur, they’re going to say, “I don’t have access to that. I don’t how to do that.” Of course, they’re going to say, “I don’t have time for that.” What do you say to those people?
Look at what you’re doing already with all of your time and how much time are you spending speaking to the same 50 people. Maybe you’re in a leads group and you speak to the same 50 people every week, every month, or you’re sending out your email to the same people. Even on your own social media, you’re talking to your audience. I had somebody who said, “Angel, I just started a podcast. How do I get people to come and follow me?” I asked, “Who are you interviewing and who are you bringing onto your podcast?” He’s like, “No, it’s just me.” I’m like, “You’re only going to speak to the people that already know you.” You have to expand and shine the light and share audiences with other people.
Look at what you are doing that isn’t necessarily hitting your exposure goals. As business owners, where do we measure success? We have to measure success in the bank. There are a lot of other ways that we can measure success, by happiness, health and relationships. Truly for business, we have to measure our success in the bank. In order to do that, we need customers. In order to get customers, we need leads, but leads come from exposure. What are you doing on a regular basis to expand your exposure? Like you said, Penny, speak to 5 people, 50 people, 500 people. I can create one signature talk. These are my key talking points, “You’ll be the expert in my one space. The riches are in the niches. Be totally focused on what I’m an expert on,” and start pitching out to podcasters and media outlets. If you go onto Twitter and you use the #MediaRequest, journalists are putting out what they are looking for. They’re looking for topics and you can respond directly back to that journalist just through that. You’re already on Twitter anyways.
There are other services you can sign up for like HARO, Help A Reporter Out.
Help A Reporter is amazing.
They don’t cost anything and they’re available to you. That is something that everyone who’s an entrepreneur and is looking for new leads and more audiences, which everybody is, you’ve got to go and you’ve got to spend the time to do that. What I’d like to do is relate that to the cost per lead. A lot of people think, “Do Facebook ads.” Everybody is mesmerized and think that’s the way to go. I think people forget it’s a bank. It’s how much you’re actually making. It’s not just the income you’re making, but it’s the profit you’re making. I believe that a key performance indicator there is taking a look at what you’re spending on a cost per lead versus what you could be doing if you access these types of collaborative platforms.
Honestly, I am certain that most business owners have no idea what they are spending on cost per lead, how much it costs them to go and get a new client, especially when they start to factor in the amount of time that it takes them. I think we underestimate how the process works. We think we’re going to meet somebody, we’re going to tell them what we offer and they’re going to give us a credit card. How often do you hear, “I went to that event, but I didn’t get any new customers. I did this, but I didn’t get any new customers.” Unless it’s something simple like a cup of coffee or a lip gloss, something that I don’t have to think about, most of what we’re selling is either people aren’t currently thinking they need it right now and they need to get there from here or they’re already buying it from somebody else, so why would I switch my behaviors? One of the most underused behaviors is to grow your email list by leveraging all the media and all the contacts that you’re doing in order to grow your email list so that you can build that relationship and nurture them through some email marketing or various forms of other media marketing. Grow your list, your contacts, because they might not be ready for you to buy now, but they will be ready at some point. How often have you had somebody who says, “I met you two years ago?”
All the time. People give up. I do not give up. I look to stay in front of people as best I can. With the automation capabilities, once they’re on your list, there’s no reason why you can’t have planned out some interactions with them and do what you do. Talk about what you talk about every day with clients, take a little snippet and record it or send them the latest podcast that you’re on or keep them up to date. If you keep asking, then one of these times there’s going to be something that they’re going to say, “It’s the right time.”
Automation is key to the follow-up. I think that’s the number one way. They say, “This is a follow-up.” Also, I think follow–up the way that most of us are doing it is a complete waste of time because we didn’t automate it. Following up with phone calls, leaving voicemails while on coffees, follow–up is a waste of time the way most of us are doing it. It needs to be automated.
Tell us a good system that you use to automate. Let’s give the audience some resources here. What’s a good tool for them?
There are a lot of tools and resources out there. I landed on a company called AllProWebTools. It’s simple to use. I’m not a techie person. I’m still very old school, Excel spreadsheets and checklists.
That’s fine too. You’ve got to do also what you’re comfortable with and sometimes you need to outsource to somebody who can do it better than you.
I have a friend who is the automated architect and he says, “Angel, I’ve got two years’ worth of emails that even if I got hit by a bus tomorrow, for the next two years, you would still hear from me.” His name is Ely Delany. Automated Marketing Architect I think is the name of his company. I use AllProWebTools. You can automate the follow–up. After I meet somebody, they go into a system. Especially when I’m out speaking, they can register right online. The best way is to give away something for free where people opt-in online and give their email address in exchange for a gift. This has to be a gift. It has to be something you’d want. Newsletter, I can’t say that people are rushing to the back of the room to send newsletter.
Those days are totally dead. Nobody cares about all those eBooks that everybody delivers. The last statistic I saw is 95% of them are not even read.
A gift like juicy results that they can leverage right away.
Tell me what’s your giveaway.
I have a list of guaranteed media exposure where you can click on these links and you’ll create guaranteed media exposure as well as a full year of media headlines that you can use to put a full year of media pitches together and how to transform your media exposure in just ten days.
Automation is key to the follow-up. Click To Tweet That’s a great gift. Thank you for being so generous.
I used to tell people, “Make it so cool that they would want it.” They’re like, “I want to be able to get some guaranteed media. I want to have these attention–grabbing headlines. It’s not necessarily my skill. Angel just gave me twelve of them and here’s how I can transform my media exposure in just ten days.” Instant results, something juicy, scalable, but you get into the system. You put your email address in and now you get a series of automated follow-up and email that puts you into my tribe, my community, and continues to give you value. When that time hits that you’re like, “I’m ready, I want that,” it makes it even easy for people to refer you, “Maybe I’m not going to buy from you, but I know somebody else that can use your services.”
I’m excited that you are doing that and I don’t know if you‘ve also heard the expression, “Give away your best stuff.” That’s because it’s juicy. It’s something that they want. I think people have to get away from that thought process of, “If I give it away, they’ll have it already. They won’t need me.”
They need you. If you’re stingy in the beginning, that sets the precedence. Give away your best.
We’ve got to get away from that scarcity mindset.
A lot of what people can learn, they can go online and go to YouTube. They can google it or they can go to the library. They can learn what most of us are teaching. When they don’t, it’s going to take forever, “I’ve already learned that. Let me just give it to you.” Be as generous as you can with that often.
Where can they reach you? Where can they get your gift?
They can get my gift online at MakeYourBigImpact.com. Penny, I want to say thank you. I love what you’re doing, how you’re elevating your speakers, what you’re doing for your audience. Even the piece that you did with the automation and speaking one too many. I loved that we connected.
I have to say also me being on podcasts and people being on my podcast, I’ve gotten access to people I might not have met before and I’ve met some incredible people. That’s the added benefit. Some of the people that you’re interviewing could be future partners and great friends so I agree.
I love what you’re doing and there’s so much opportunity. Once you discover and you tap into marketing, I think marketing is the number one thing that people struggle with. Once you figure it out, you’ll love it and you’ll always have an unlimited funnel of new leads coming to you.
Thank you, Angel, for being here.
Thank you, Penny.
Thank you for being here. I know you took away a number of important nuggets. I want you to get that gift. It’s important to you because this is a way that you can reduce your cost per lead and you can get a lot more exposure and more leads. You know you need leads. We all need leads. Go out and download that. We’ll see you in the next episode.
- Angel Tuccy
- Help A Reporter Out
- Ely Delany
About Angel Tuccy
Angel Tuccy is an award-winning national radio host, professional speaker, and multiple-time best-selling author. For 10 years, she hosted over 2,000 broadcasts and interviewed almost 4,000 guests – including popular names in business such as Michael Gerber, Seth Godin, Laura Ingraham, Bill Walsh and Jackie Collins.
Angel has won awards for Most Innovative Business, Inspirational Woman Leader of the Year, and the Diamond Leader Award for National Speakers. In addition, Angel was in the top 1% of her field for being a female who hosted 4 hours of daily radio.
Angel is one of the leading authorities on media and marketing in the country today. Her mission is to teach 10,000 people how to reach 10,000 people.