Social Media increases productivity and nothing is bigger in the world of business than the ability to reach millions worldwide through social media outlets. Social Media has morphed from just being a place to meet new people and reconnect with old friends into a vast platform in which countless companies are capitalizing. First, Social Media has drastically cut costs for businesses in terms of advertising and marketing. It costs very little to reach your target audience and then some. Second, more and more people are turning to online for purchasing because of the added benefit of social proof.
Social proof is the phenomenon where people make choices based on positive or negative feedback from others. For example, a bad review on a restaurant from one patron will affect future customers by creating a negative bias, preventing them from going to that restaurant although they never tried it before. As a matter of fact, according to CompUSA and an iPerceptions study from an article published by Garrett Pierson, nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Don’t be afraid to ask for it. When customers tell you they are happy with your services, this is a great time to ask from them to post on social media to share their experience. This could help you close our next deal faster. That is making you more productive. People want to help you, but it isn’t top of mind how they can do it. My mother taught me as a child, If you don’t ask, you don’t get. Start asking to start profiting!
Most Popular Social Media Platforms
There are literally hundreds of various Social Media channels worldwide. Below is a list of the most popular sites to date.
Social Media is great for businesses because it:
- Draws awareness to your product or services
- Attracts and drives traffic to your website
- Fosters an environment for brand loyalty through direct consumer engagement and interaction
- Provides social proof of your products and services
- Provides an opportunity to educate people and add more value
- Creates a community
- Create engagement
- Increase Search Engine Optimization (SEO) and people able to find you
- Manage brand and reputation
The Social Media Challenge
Many small businesses are overwhelmed with Social media as it can take so much time to stay up to date and active on all these sites. It can be daunting just to think about how you will manage this along with the various other important roles you have in your organization. Large companies often think they don’t need it because they are already branded or have well-established marketing channels. They don’t consider the impact of a lack of a presence, competition’s ability to take away market share, and the extended reach they could achieve.
Two ways to most effectively manage and measure your social media presence:
1. Managing your Social Media
Multitasking can be good, especially when it comes to being able to manage multiple social media sites at once with one post.
What Can Social Media Cross-Platforms Management Systems Do For You?
- Help track and manage your multiple social media channels
- Monitor what is being said about your company or brand
- Help you respond in a timely manner to social interactions
- Update Posts
- Schedule postings
- Analyze conversations
- Provide analytic reporting
- Evaluate the effectiveness of your social media presence
Check out these great Social Media Cross-Platform Management Tools such:
2. Measuring Your Social Media Performance
You can maximize the effectiveness of your company’s social media presence by using analytical tools such as: TweetReach, Facebook Insights, Unmetric, Netbase, Radian6, and Sysomos. These tools can uncover what your competitors are posting, how effective your posts are, the effectiveness of your online engagement, and your overall performance.
For business professionals that may not be technically savvy or just don’t have the time to invest in solidifying a strong Social Media presence on multiple sites, then there are companies now that offer services you need, to be at the top of your online game and create productivity magic.