Search Engine Optimization: Fill The Bottom Of Your Funnel With Joey Myers

Penny ZenkerTake Back Time Podcast

TBT 167 | Search Engine Optimization

 

As more and more promote their businesses online, it has become even more crucial to stay on top of your Search Engine Optimization game. Helping you navigate across the changes in the SEO landscape is Joey Myers, the man behind the blog, HittingPerformanceLab.com, where he shares his expertise on the ins and outs of SEO. In this episode, he joins host Penny Zenker to provide us some tips and tricks that will help us promote our website, business, or online content. He gets into the common mistakes around SEO and what you can do instead to rank high in search results—from keywords and backlinks to guest posting and more. Follow along to this conversation and learn crucial things that will help you work smarter and fill the bottom of your funnel!

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Search Engine Optimization: Fill The Bottom Of Your Funnel With Joey Myers

I’m always looking for people who are going to give you the edge in your business and your life so that you can work smarter and rely on creating some leverage in your life and stop working so hard. We do that through best practices, from talking to people who have learned maybe the hard way and maybe not, but they’ve got some expertise that they can share with you so that you can shorten your learning curve. Now is no exception. I’m excited to have an SEO expert with us, Joey Myers. He is going to share his expertise. He played baseball for Fresno State for four years, but he’s been in this baseball scene for quite some time.

He’s got an Amazon bestseller, Catapult Loading System, which has an amazing blog that he’s doing. You can go to his website at HittingPerformanceLab.com, where he gives away over 8,000 copies of his bestselling book, and he has 34,000 email subscribers. He’s working on this marketing thing, and he’s going to share some of the tips and tricks that he’s learned with you so that you can work smarter when it comes to promoting your website and your business. Whether you’re an entrepreneur or you work for an organization in marketing, you’re going to get some great tips. Joey, without further ado, welcome.

Thanks for having me on, Penny. I’m excited to talk to you. You got a lot of cool stuff that you’re doing. It’ll be a good conversation.

SEO is on the tip of my tongue. It’s so important for me in my business and for many businesses because it’s organic traffic, and how we can create a sustainable traffic flow to our website so we can generate more leads. That’s what everybody wants. I talk to entrepreneurs around the world as I’m coaching around their businesses. The number one thing they said is we want more leads. I believe SEO is important to that.

I first started on the SEO thing, probably around 2008. I started a website that’s like Hitting Performance Lab. It was SwingSmarter.com. It was through software called SiteSell.com. It’s still around. Some people I know have websites out there on that, but it was all based on search engine optimization. It’s creating a lot of content and then on-page search engine optimization. I’m sure they go into more backlinking stuff now.

My first venture into the online world was search engine optimization. This is when Facebook and social media was just starting to come on the scene. I think Twitter was around that time in 2008. I was starting to see other avenues of marketing. I put that SEO thing aside and started to focus on building funnels for Facebook and email funnels and got into public publishing the book. It’s interesting how some of the things have changed in SEO, although a lot of the principles are still the same. It’s just that Google has gotten a little smarter there. At least the people in the algorithm have gotten a little smarter about how they’re able to look at what are the more credible sites on specific topics.

You’ve got some experience in funnels and book writing as part of creating content to bring people to the website. What are some of the common mistakes that people make that they might not even know that they’re making?

One of the big ones is spending too much time in one zone. If it is social media, I love social media and I do social media. Some businesses out there may not be able to hire a virtual assistant to do their social media for them. Maybe they just started and they don’t have a process yet. I had a process that I had. I systematized it and then I was able to delegate that to somebody to do it for me so that now I can focus on something else. I love your focusology tag that you got there.

The problem is each of these channels deserves almost its own focus, like its own one person to focus on. One person to focus on the SEO, one person to focus on social media, one person to focus on email marketing, one person to focus on product creation or writing a book. It takes so much time to do that stuff. You have to pick and choose what big domino. There was that book, I can’t remember the author’s name, but they talk about The One Thing. What’s the one thing you could do now that can knock over all the other smaller dominoes. Instead of working each smaller domino one-on-one and splitting your time amongst five different things, what’s that one domino that you can knock over and it’ll knock over all the other small ones?

The challenge that many of the people who are reading can relate is that their energy is spread so thin. They’re not making headway in any particular area. I hear that from many different people around being a focusologist is understanding where you’re going to get the biggest bang for your buck for your energy and for the time that you’re putting into something. As it relates to this, what I think people could benefit from knowing if you’re going in this direction as well is, how do they know which one of these is going to be their domino or their primary focus that’s going to benefit them the most?

TBT 167 | Search Engine Optimization

Search Engine Optimization: The more link juice you start throwing into it, the better you are against your competition.

 

Especially with things like social media, which can be very systematized, all it takes is you doing it yourself for a month and finding out what posts are working better than other posts. Do image posts work well, which they do on Facebook? Do video posts work well, which they do on Facebook and Instagram? As long as you have them in the right format and the right amount of time on those, they can be effective. Once you find out what that mix is, then you create a system of, “What am I posting at what times?” Once you systematize it, now you can offload it. It could be somebody in the Philippines that you pay them $4 or $5 an hour to do that for you.

It doesn’t take that long. It takes 45 minutes to post maybe 5, 6, 7 times a day. When you preschedule those through like Hootsuite.com, you can take 45 minutes to an hour and a half for that person to do that. You’re not paying them that much and now that’s off your table. They’re doing that for you and now you can go over it because social media is like a drumbeat. You want to make sure you’re continually posting. You always have some content up there that’s driving people to your site or some article that you like or endorse. That’s the thing. Whether it’s social media or email marketing, it only takes a month for you to figure out what that system looks like, and to take somebody or hire somebody, or if you’re going to do it yourself to do that for you. It’s systematizing and then it’s delegating.

Our SEO stuff, I have an SEO tech that takes care of all the tech SEO stuff in the backend. I don’t have to do that. I was doing that back in 2008 myself. I don’t do that anymore. Now I’m able to sit on sales calls or doing the scheduling and meeting up with people, and then I hand it over to my tech guy to take care of all the tech stuff in the backend. Eventually, I can have a salesperson take care of the sales side. You can systematize it. That was one thing back in the early days, I didn’t know how to do that.

There are many new tools now. Hootsuite’s been around forever for the social side of things. There’s a ton of different tools out there that can support you than ever because of the integrations and the links that they provide. It’s definitely the systemization and automation when it comes to social. I like that phrase that you said the drumbeat. You’re constantly posting to keep the beat going. I like that analogy. That’s something that will stick with people.

Let’s come down and focus on the SEO side of things. SEO is one of those many strategies that are out there like you mentioned, the social, email marketing and book releases. Let’s understand what are some of the mistakes that people are making specifically around SEO? You talked about, in general, not having enough focus. What are some of the things that they need to look out for? Google’s always changing. What are some of those things that I need to look out for?

There’s a number, and if you go on to Google and you look up search engine optimization and look at an article, and then they’ll tell you 200 different things that you can do. There are maybe the top 5% or 10% of things that you do that are the big things that’ll take care of 80% to 90% of working on getting your ranking.

The two biggest things are mobile. Hopefully, everybody reading out there understands that everything is pretty much mobile. People go to their desktop a lot of times to buy but when they find you, it’s on mobile. The other thing is that your site and there was an algorithm change with Google that was big into the site speed. If your site speed takes more than 2 or 3 seconds to load, then you’re going to get penalized quite a bit on Google for your rankings. You got to make sure your site speed and mobile are big.

The other big one when it comes to actual search ranking and being able to rank for certain keywords, I think the mistakes that people make is trying to rank for the high search volume terms. I’ll give you a good example. If we’re talking about the plumbing business. If I own a plumbing business and I wanted to increase the number of eyeballs to my website locally, and I did a keyword search and I add “plumbing.” Maybe that gets 50,000 searches per month, or “plumbing services,” and maybe that gets 10,000 searches per month. The problem is you have to think about your search terms in terms of the funnel. What part of the funnel is this customer or a prospect in? Are they at the top of the funnel? Those two search terms, they’re at the top of the funnel. That’s somebody who’s not ready to buy yet, they’re doing the research. They’re not there yet.

You then have your bottom of funnel search terms, middle funnel, bottom-funnel. They are still researching, but maybe they’re starting to get close to buying. It’s the bottom of funnel search terms that we want to zero in on. Those are the ones that aren’t very sexy. When it comes to search volume, they might have 100 searches. Depending on where somebody lives, there might be only 10 or 25 searches a month for certain search terms like, “Best plumbing company near me.” That search term is more of a bottom of funnel search term where they are ready. They know they need a plumber. They know what’s wrong, and they’re looking for the best plumbing company.

I live in Fresno, Central California. It’s about 800,000 to 900,000 people or so. If you put Clovis in there, which is right above us, just north of us, the city, and another a couple of hundred thousand people. We’re talking a million. We’re not a big city compared to Miami, Chicago, New York or LA. People are searching. I have a friend who’s an attorney. He’s a workers’ comp attorney. Taking a search term like “worker’s comp attorney, Fresno, California,” it gets maybe 10 or 50 searches a month. You look at that and you go, “That doesn’t look like a lot of people,” but those people are ready to buy, number one. Number two, those search terms are a lot easier to rank for on the first page of Google.

Social media is like a drumbeat. You want to make sure you're continually posting. Click To Tweet

We’ve done a minimal amount of backlinking with him. We’ve just done citations or basically, get it in directories. We’ve got those search terms, those specific ones, we’re ranking pretty close. It depends on the day or the week and how Google changes everything and stuff. We could be 2 or 3 of those on the first page of Google in a week, or it might drop to the second page, and then the first page, second page, and we’d done minimal linking.

I love what you’re saying and I’m all about the shortcut. A lot of people are going for those high search terms and they’re thinking, “I’m going to get ranked for plumber or lawyer,” and there’s a lot of junk. We don’t want the junk. We don’t have to weed out the junk. We want to go right to the sweet spot where people are ready to buy. Just to monetize this for people, what might a lawyer get from a case?

For worker’s comp, they have regulations. You’re talking 10% to 20% of a big case like $100,000.

I want people to be thinking about what’s their average sale because if you’re at the top of the SEO on the first page of an organic search, and you have a value of 1,000, 2,000, 5,000, monetize that. What’s a low search term might be? Is it like ten searches a day or is it a month?

It’s usually on a month monthly basis. It could be 50 searches a month for a bottom-funnel.

Let’s say 50. I want people to be thinking about monetizing this and how it’s worthwhile to put in this effort. It’s also an engine that just keeps creating for you. That’s month after month that you’re there and you’re getting those. If I was that lawyer and I was getting an excess of $10,000 and I was getting maybe 4 out of the 50 gigs that are there. That’s pretty good every single month. That is a great lead generation tool. I love what you’re saying and I’m all about that. Go after the low-hanging fruit, which are the people who are looking to buy now. Monetize that and see what that could mean for your business.

You give a perspective of that first page. Listing on that first page is organic, so not the ads. People pay for that. That’s not an organic search. The first one gets 85% to 90% of the traffic. If you’re talking about, “I want to be that listing,” and you can be that listing with a bunch of different things that we can do in search engine optimization. If you’re targeting those low-hanging fruit like you’re talking about, it’s easier to get to that first one there. You’re getting a bulk of those 50 people coming in. It’s easier versus going to like my Hitting Performance Lab site. There’s nothing wrong with targeting top-of-funnel keywords.

If you have a site that’s very educational. Hitting Performance Lab is very educational. I have 340-plus free blog posts that people go. It warms up the audience. I can bring somebody in from social media who is super cool. I can bring them in and they’re like, “I didn’t know that.” I warm them up and I get them into my email list. We do email autoresponder. I’ll rank high on the first page of Google for something like “hitting training.”

It may get 3,000 to 4,000 searches a month during the peak season. Those aren’t bottom of the funnel people. Those are top of the funnel, but they just get a high search volume, which I’m okay with because I’m educating people and then I’m moving them down a funnel. Those local brick and mortars or those people out there that have companies that sell a widget or a service, you’re not going to want to spend a lot of your time in linking like backlinking juice to those kinds of pages. You’re going to spend your time on the low-hanging fruit for sure.

Let’s say somebody is on the board with that, and they’re looking for some of those low items. Something that I didn’t realize or I know just enough to be dangerous in my questioning here. I thought that you could have multiple pages that rank for a particular keyword. If I look at a tool that is supporting me like Yoast that tells me on my blog page. It says I can only have one keyword that I’m targeting. Tell me more about that so that people understand how you take a blog and what are the key elements of targeting that blog to the keyword. I think you can’t have multiple pages that are targeted towards the same keyword.

TBT 167 | Search Engine Optimization

Search Engine Optimization: It’s going to take at least about four months to get the ranking going.

 

Yoast is interesting. It’s a great one. I use it for all my sites. Yoast, if you get the free one, you’ll notice that. The premium is not that much. A year is $75, $80 or $100. If you get the premium, then you can start to put synonyms in there. It’s interesting if you’ve got the free one, but with the premium you pay, then you can put some multiple keywords. The thing is the principle is you don’t want to put a bunch of keyword spamming. You want to put a bunch of keywords that are maybe similar, maybe a synonym, but they’re not really. Even though we say Google has a secret formula, it’s really artificial intelligence but it’s looking for certain words. It’s trying to get an idea of what the website is about.

What we started doing with homepages is what we call the right and rank method. Let’s say a plumbing company has a 500-word homepage. It’s a little bit about their service. They’ve got a few images. What we’re doing is we’re doing complete keyword research and we are taking some of the main big concepts. If you take plumbing, you’re going to have all these different categories underneath plumbing that they cover and work on. We’re going to take those keywords as well and different synonyms, different ways to say it, and we’re going to balloon that homepage up to about a 3,000 to 4,000-word homepage. It also depends on their competition.

If their competition has a 3,000-word homepage, then we may need to go 4,000 or 3,500 or 5,000. What we’re going to do is we’re going to sprinkle a lot of those different categories underneath plumbing all over that website in a way that we’re not spamming. It’s just in a way where we’re writing that homepage that flows and that targets multiple keywords. You can do that. Let’s say SEO. We got an SEO agency, SEO consultancy, SEO expert. They’re the same or they’re synonyms, and you can intermingle and mix those words around, and it’s not going to throw Google off. You’re not saying SEO or SEO roofer where it’s going to confuse Google. We can do that is the short answer. We can do multiple keywords, but when you do, the main ones are you want to have it in your domain name.

The main keywords that you want, you want them in your domain name. You want them in the title of your website like the main website title. You want them in the description. You want them in the header tags, H1, H2, H3. You want them in the backlinking. Those are the top things. Google looks at those right away. If you’ve got all those in line, then they’re going to rank you pretty high. The more link juice you start throwing into it, the better you are against your competition. You can do that. They just have to be synonyms and a lot of words because Google just wants good content.

Let’s say you’ve got a website that’s got a lot of content. It’s been out there for a while, but you didn’t do anything in the past to get it ranked. Can you go back in and look to set it up for keywords and set up the backlinks and the descriptions? If so, is there a number of pages that would be optimal that you don’t need to go back through everything? How would you advise someone who’s going to go back through their website that hasn’t done this in the past to get that in shape?

That would be like if I were to take my Hitting Performance Lab and never SEO anything and have the 340-plus blog posts and then saying, “I want to SEO everything” That would give any business owner a nightmare, waking up in a fever sweat. You can hire somebody to do this for you to go through and get some of those pages. Yoast does a good job of going through, and they’ll give you the red light, yellow light and the green light. They’ll give you the posts that are the red lights. When I started Hitting Performance Lab, I had Yoast. I had the regular free one. I did just some of the on-page stuff, but I still had 50 blog posts that I hadn’t done anything. They were red based on Yoast in their evaluation.

My thing would be the homepage is going to be the big thing. Going to the homepage and if it needs to be rewritten, which might be the case, what we’re finding in the research and the studies of hundreds if not thousands of websites, right and rank method is ballooning up. Having that, putting together that homepage in a way that captures a lot of the different keywords that you want to rank for is pretty powerful. It’s almost as powerful, if not more, than backlinking. In a general timeframe, it can take about four months to get ranked, and it depends on the site too.

You mentioned a site that’s been around for a while has a lot of content. That’s a good thing because it’s got domain seasoning. It’s got content already out there. Just the content may not be put in a format that is targeting certain keywords. It’s not that hard if you use Yoast, and I would recommend the premium version just because it unlocks. It gives you a little bit more. It’s not like us. We’re more technical. We can go in and we can do some things in the backend, but for somebody who’s like, “I don’t have time for that. I just want to see the evaluation of a page. Is it red light, yellow light, green light?” It’ll tell you what you need to do differently and what you need to add. That’s what I would recommend making it as easiest as possible, but just start with the homepage.

It does make it easy for people. It tells you exactly what you need to fix. It tells you internally, these are the other ones, the other posts that you have that you could use to link internally within the website. It does help you with a minimal cost to at least get you started, or if you’re hiring somebody to work on it, that they can use that as a basis. It’s useful. What are any other tricks that people aren’t aware of that can make a huge difference for them in their ranking?

Depending on the industry and I’ll use this as an example. One of the challenges with Hitting Performance Lab is it’s such a small niche. It’s the baseball, softball hitting niche. You got baseball, softball in general. It’s a decent size. There are probably 17 million, 18 million, 19 million worldwide Little Leaguers. It gives you an idea of the biggest chunk of the market if we’re looking at that market as a pyramid. In comparison to the financial market or the health and fitness market, it pales in comparison. It’s so small, especially even in the sporting market with all the different sports.

You have to think about your search terms in terms of the funnel. Click To Tweet

The issue I was running into is finding blogs and things that when we talk about guest posting. Guest posting on other blogs or other websites that have high rankings. If you go on Alexa.com, it’s a good site to go onto. If you go into their free tools, they have a website search and you search it and it’ll tell you what that website is ranked in Alexa. Alexa is Amazon’s thing that’s been around for a while, and it’ll tell you where you’re ranked overall in the billion-plus websites that are out there.

One of the ways to get ranked higher and it all relates. It’s like the first cousin of Google. If you rank high, chances are your traffic is going to be decent high, and you’re going to rank better for the certain key terms that you’re targeting. Guest posting is a big one and you can just go out in your industry, and you can just put your industry, put blogs or directories, and you can go out and search some of these different blog directories.

In the blog case, you can contact them and say, “Would you be interested in either featuring an article,” that you’ve already written and they can repurpose it, or writing one for their audience and doing that thing. Just telling them to make sure that when they do link to you, that they use certain keywords that you’re looking to rank high for.

Guest posting is a big one and just making sure that you’re looking for sites that are below a million ranking. If you’re 3 million or 4 million, it needs to be lower than what you are. If you’re under a million, if your sites ranked in the 500,000, now you need to seek out sites that are either below 100,000 or below 500,000 so that you’re getting that link juice from those websites.

Guest posting, that’s something that people want to take a look at. Is there anything else that could give them a boost?

There are a couple of other ones and I’ll go into one in particular because I mentioned the site speed. Citations are a way of linking back images. That’s directories. You’ve got guest posting and then you got backlinks. You have to be careful with backlinks because you can just type in backlinking service and you don’t want to just sign up for just anybody. You want to make sure you get quality links on that because they can give you some bad links. Those bad links, Google knows. They will cut your site ranking down on that one.

The big one is making your website faster, which we call AMP-ing your site, which stands for Accelerated Mobile Pages. What you can do is go on Fiverr and find someone. Type in AMP website or AMP SEO or something like that, and then you can find somebody who does that with websites. What they’ll do is they can either convert your whole website. The guy we use just codes from hand. I don’t have him code the whole website because we have our own UI, UX, User Interface, User Experience design that we have. He does the mobile version of it. He takes our current design and then he brings it into a mobile AMP design.

It’s very minimal. It’s very bare minimal code. You see the wording, you see the images, there are some links in there, but a lot of the extra stuff gets X-ed out and it loads super-fast, and Google loves that. They even put a little lightning bolt next to your website when it ranks you. It’ll put that little lightning bolt there, meaning that your site loads pretty quickly. That is a big one. Their algorithm has changed a little bit more to increase sites that have that AMP or that those websites that are loading less than 2 or 3 seconds.

Just a teaser for people because I don’t want to get too deep into it and too technical. A lot of people’s heads are already spinning with all that there is to do. For the people that are reading, you’ve heard a couple of good tips. You also got a couple of good tools in there. You just threw in Fiverr, which is one of my favorites. It used to be $5. It’s a little bit more expensive now, but you could still get a lot of great people, experts in different spaces that are around the world for a reasonable price to get videos made, to get websites put together, keywords specialists. It’s a great site. Tell me, if you were interviewing yourself, what’s the last question you would ask yourself?

Probably, the last question I would ask myself would be, “What makes you different from any of these other SEO people, agencies out there?” The biggest and how I’d answer that is that we learn this based on pounding the pavement. This is all stuff that I’ve used since 2008 that I’ve played with in the sandbox for a while until we decided to open up our own agency to cater to business people and certain businesses. We use it on our own sites and we have multiple sites. We’re not just an agency. We have our own businesses, business websites that we use. We’ve talked about a couple on here, Hitting Performance Lab.

TBT 167 | Search Engine Optimization

Search Engine Optimization: You don’t want to be efficient at stuff because it doesn’t mean that that’s going to be very effective for your time.

 

We have a gold investing site. We have a crypto investing site that we’re doing. We have eCommerce. We do eCommerce. We have pretty much any online business that you can think of. We’ve done the online publishing thing. We understand that. We’ve created a bestseller in our specific niche, our baseball coaching niche on Amazon. We aren’t just an agency. We do our stuff. We take our own medicine. We use it for our own business. It’s not something that we’re just trained to say and do. We’re driving through in the trenches.

We belong to a group of SEO people that continually do studies in hundreds, if not thousands, of websites that we test this stuff on. That’s not just us testing on our own stuff, but also all the other ones that have agencies that have their own business, their own online businesses. We’re pretty solid in what we do, and it’s all backed by the research and the study. We wouldn’t do it if it wasn’t working or wouldn’t have some bump for Google SEO.

Where’s the website that people can go to check you out?

They can go to LeadGenerationSEOServices.com. We have a free website audit, an SEO audit, which there are some out there. You can go there and you can just submit your site. It gets emailed to you. You don’t have to ask us and you don’t have to wait on a person to get you the report. It gets emailed straight to you. You can go through that report. If you’re savvy somewhat, it’s a little dangerous. If you know enough to be dangerous, then you can go through and you can start trying to fix some of that stuff. Another pro tip, you can find somebody if you got to develop already. Have them go through it and fix some of that stuff.

If you’re interested in getting on a call with us, a free call 30 minutes to 1 hour, we can jump on. We can help you fix some of that low-hanging fruit, at least direct you in that direction and do some of that stuff for you. We can also give you a better landscape of what it would be like to work with us. If they want to pull the trigger on that, then we offer that in the first month, depending on the plan. We have two plans, $200 off or $300 off that first month to get moving.

For those that want to take that jump, it’s going to take at least about four months to get the ranking stuff going. It all depends on how long the domain has been around. It depends on how much content they already have. It depends on are they starting from ground zero with the SEO thing. It depends on some things. Most businesses out there might already have a good headstart, which is good. Things might pop a little bit sooner than later, but four months seems to be about the average about where we start to see some jumps in their rankings.

Before we go, I’ll ask you a question that I ask every guest that’s on because I love the variety of answers. How would you define productivity and why?

That is one that is always on my mind every day. I love Tim Ferriss’s The 4-Hour Workweek, his effectiveness versus efficiency. Getting back to your focusology, you don’t want to be efficient at stuff because I can be efficient at answering emails all day, but it doesn’t mean that that’s going to be very effective for my time. Taking the 1 or 2 big things in that day, that domino that I mentioned a little bit earlier, what’s that one thing that I can do that’s going to knock down the other dominoes? If I can continue to focus on, how can I be most effective now? What am I going to focus on? Once you’re doing the right things, that’s what effectiveness is, doing the right things, then you can get efficient at doing them.

That could be you doing them or that could be delegating somebody else to do them, and then what happens is when you create the processes and you systematize it, then you become efficient at those effective things at the right things. You’re doing the right things, and then you’re doing those things right. Effectiveness and efficiency, that’s productivity to me. You’re making the right decisions to work on the right things, then you’re deciding whether if you’re going to do them or you’re going to have somebody else do them, that you create the processes and systems that make them efficient at doing it.

I’m all about the two of those together. If you just got a new computer or a new phone, what are the first apps that you would add on there, outside of calendar and email? What are your favorite apps that make you productive?

Effectiveness is doing the right things. Click To Tweet

When it comes especially to SEO, I would have to say Yoast is a pretty good one. It keeps you on track for the SEO of your on-page. That’s one pillar of SEO. It’s the on-page and that’s always a good one. I feel like with Yoast, it’s a no-brainer. It’s not one that is too over-complicated. They do a good job of putting all that thing out. I’d say Yoast being the number one app and the other app, that’s a good question.

For you personally. It doesn’t have to be SEO-related. It can just be the things that get you productive throughout the day with the different things that you’re doing and the tasks that you’re managing.

How about a function? Maybe not an app per se. I don’t know why I learned this just a few months ago, but the playback video speed controls on videos. I can’t believe I didn’t pick this up sooner. I didn’t put two and two together sooner. Speed reading. People try and learn how to speed read. We can speed video and it’s all built into the video. If you go on YouTube or Vimeo or any video unless you’re watching it on like a Facebook video where it’s embedded where they don’t have the controls in there. Take the video setting and set it to 2x video speed, and you can take an hour video and watch it in half the time. You watch it in 30 minutes. You can watch a 30-minute video in 15 minutes.

You’re making them watch it fast. They’re going to hear it go by. Are they going to be able to process it if you go that fast?

It depends on the talker. Penny, if it’s you, I might have to watch you at 1.5x speed. I’d have to watch myself at probably 1.5x speed because sometimes I talk a little too fast. For most people, especially the ones that are really talking when they talk, you do 2x speed. It’s almost normal to us because we’re fast talkers, but you get all that information in half the time. I would completely recommend, especially for those that are going through online courses right now in certain things, you can take an eight-hour course and you can be done with it in four hours. You can do two hours a day, listen to it in an hour and you’ll be done in that week for that whole course. That’s probably one of my favorites.

Joey, thank you so much for being here and sharing your wisdom around SEO. It was a pleasure to have you.

Thanks, Penny, for letting me on and letting me talk a little bit about it.

Thank you all for being here and reading. This is a little bit technical for you. If it was way over your head, the point that you should be taking away from this, hopefully, the shortcuts you got because you can 2x what you’re reading and watching, we talked about some tools that can support you. Another thing that was mentioned in the show was about systems.

The important thing is that you make the decision that SEO is important to your website. You’re going to create some focus around it by finding the support that you need so that you can work on your website so that it can be a lead generator for you. Why not multi-purpose it? If you’re going to have a website, why not have one that’s going to generate more leads for you? Why not go directly to the source, to the people who are buying now? That’s a great strategy. You can build brands and you can get people at the top of the funnel, but also go for the low-hanging fruit and the people who are looking for you and your business now. Those were some great tips that came out from this discussion. Thank you for being here. We’ll see you in the next episode.

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About Joey Myers

TBT 167 | Search Engine OptimizationJoey played four years of division one baseball at Fresno State from 2000-2003. Which led to his mastery in the corrective movement industry since 2004. He is an expert in applying human movement principles validated by REAL Science to hitting a ball.

Joey is an Amazon bestselling author (book: Catapult Loading System), has over 340 free blog posts at his website HittingPerformanceLab.com, has given away over 8,000 copies of his bestselling book, has over 34,000 email subscribers to his content, and has sold almost 30,000 online video courses, books, online lessons, and premium hitting aids.

The HittingPerformanceLab.com website is highly ranked and provided Joey with expertise on the ins and outs of Search engine optimization. He runs a lead generation service with this knowledge to help others fill their marketing funnel and close more sales.

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